After visiting the Dove Campaign for Real Beauty website, I couldn't help but agree with the message it brings. Everyday we are attacked by propaganda in media we do not stop and think about it. It is as if it's natural for us to be bombarded with different types of messages. This leads to many girls of different ages wondering if they're pretty enough. Girls wonder if they have the perfect body stature, if they have big boobs, or tight butts. If their clothes are fashionable, if they can fit into size 0 pants. Many girls (and even guys!) wear brand-name clothing because the media presents the brands using the advertising technique of snob appeal. "If you wear this brand, you will look cool and wealthy." Often girls would apply on makeup to make their eyes look bigger, or to hide certain features of yourself. Features you aren't proud of. Features you don't want anyone to see because you are afraid of what people will think about you. Some people who are not proud of who they are may lead to depression. Cutting, vomiting, suicide.
In my opinion, the Dove Campaign for Real Beauty is a huge success. It is great that they are putting an action towards this media madness. It is important to tell everyone (not only girls), that we are beautiful in our own special way. This is how God made us to be. We are all unique.

The Axe Effect Campaign to me is a joke. Can a bottle of body spray really attract women and have them pounce on you like there's no tomorrow? Making you smell better will not attract women. Usually, it's personality. What about Axe that appeals to me are their commercials. I find that their commercials are very exaggerated but that is what makes them funny. For example, there was one Axe commercial where they were advertising Axe Dry Anti-Perspirant. This ad wasn't one of their usuals, where women are running across miles and miles of terrain to pounce on this guy, but it was about a guy who sweats a lot who repels a lot of people. The advertisement shows him sweating literally fountains of water. It was indeed quite hilarious.

Surprisingly, both Axe and Dove are under the same parent company. I think it's important the parent company delivers the same message. By giving mixed messages, to me, it kind of is like you're telling society you can't make up your mind. This is a huge problem because Dove and Axe are both huge companies. Not delivering the same message may later on cause difficulties and problems to the public.